Come join two of the brightest minds in Marketing today:
Dave Duarte and Uwe Gutschow, in this half-day workshop that explores the future of Marketing, and Advertising.
Clear, jargon-repelling examples passed back from the leading edge make web and mobile marketing immediately accessible: giving you some breathing room to make better decisions, and the thrill (read: opportunities) of being a few steps ahead of the crowd.
When?
Thursday 27th November 2008 [ 9h00 - 13h00 excluding our continuing-the-conversation lunch]
Through the course of the morning you will be involved in two interactive sessions that will explore the tools and technologies, tactics and strategies that the most effective advertisers and marketers around the world are using.
Dave Duarte will provide an introduction to Internet and Mobile Marketing, and how to easily and effectively integrate them into your marketing mix. He will also explore 3 simple campaign design approaches that you can use to ensure that you get better returns from your marketing efforts in future.
Uwe Gutschow will present his keynote talk on the Future of Advertising. The talk is being hailed as visionary and inspiring, drawing on some of the smartest minds in creative strategy and interactive marketing at Saatchi & Saatchi globally.
Outcomes
* Be inspired with New-Marketing case-studies and campaigns
* How to Identify a good idea in New Marketing
* Learn the latest campaign design frameworks
* Get both a strategic and tactical perspective on Marketing and Advertising
* Understand how new-media and social-media are changing the marketing and media game in South Africa
Will this give YOU strategic advantage? The session is best for:
This powerful 4hr workshop is recommended for marketers and PR strategists who are finding the challenges of budgets in a recession demanding more creative solutions; for agencies and marketing managers that have to recalibrate their offerings for new media; for business leaders who need to figure out what in the world is happening [QUICKLY!] and develop practical effective strategies to reach their market through mobile & web (know what to ask for and look out for to reduce your risk too).
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UWE GUTSCHOW Director Interactive Strategy at Saatchi & Saatchi LA, founder and director of AtPlay at Saatchi & Saatchi.
Online and offline are merging closer together, not only from a business perspective but from a cultural point of view. The internet is changing the way we think, talk, shop, adopt.. Ultimately it is affecting the experiences we have.
Uwe makes sense of this for some of the world’s biggest brands, figuring out how to create involving experiences that people want to interact with on any platform and device. His role is to integrate media, creative and strategy to strengthen and inspire non-traditional and interactive thinking. Come discover what he’s been seeing & experimenting with at the pioneering edge of marketing in LA.
DAVE DUARTE (full bio here) is founder and programme director of two Executive Education courses: Nomadic Marketing and Mobile Marketing at the University of Cape Town (UCT) Graduate School of Business.
He is an internet and mobile marketing consultant, entrepreneur and educator who holds several senior positions in the academic, commercial, and non-profit sectors.
Dave believes that better Collaboration provides competitive advantage in business today.
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Sounds expensive! Is it?
R699 - fling open clear paths into new opportunities in one potent morning? Utterly worth it.
Or 2 ways to get it at R599 >>
- Nomadic Marketing alumni (of course - just remember to tell Sandy that you are when you book)
- Huddlemind.net members also get to swing R100 back into their pocket
(when you click you’ll be sending a mail to Sandy, our friendly Huddlemind non-automated bookings lady. Pop “book me” in the subject & she’ll get right back to with details on getting your spot.)
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Join Uwe and Dave..for LUNCH afterwards >>
We’ll meet up for lunch at TimeOut Cafe upstairs at the GSB, and continue the conversation there >>
[Shhh.. for those of us who participated in our half-day workshop, a little thank you..]
The superb Moreson will be sponsoring MCC (aka champagne) for our lunch as we celebrate the great run advertising has had.. and toast to marketing v.2 in a new world!
(there is no obligation to join because we appreciate that half your day will be spent away from work, but it we find that some of the best interactions happen casually afterwards. Which is why we haven’t included lunch cost into the ticket, so that it doesn’t have to eat into your day or pocket)
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Where?
[sorry Jo'burgers, we keep doing this - it's Cape Town only again]
We’ll be workshoping at the UCT Graduate School of Business
Check the map to the venue. It’s very easy to get there, and thankfully lots of safe parking. We suggest that you come in the entrance by the BP offices, turn left, then right, tell the security fellow that you’re coming to the Future of Marketing and park there (it’s closest to the lecture theatre).
The workshop will be held in Lecture Theatre 2 from 9am - 1pm (tea/coffee/bikkies included). Registration from 8:30am
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BOOK MY SEAT!
[same as above: this will mail Sandy (sandy@huddlemind.com) , so pop "book me" in the subject & she'll get back to you with details]
or ..if you don’t need guidance in these matters >> an EFT with the reference “Edge Report” (or direct deposit if you brave banks) and pop off the deposit slip or PDF to Sandy in the Huddlemind office: sandy[at]huddlemind.com or fax: 086 622 5297
Huddlemind (Pty) Ltd
Standard Bank
Acc: 071032851
Branch Code: 4109
Branch: Sea Point
Please chat to Sandy if you have any queries related to booking your seat/s (she’s very cool, there are no silly questions, give her a call and see): 021 433 0886 [office hours naturally]
STILL WANT TO KNOW MORE: chat to Max (same office number) or max[at]huddlemind.com.
Looking forward to having you join us >>
