One can see how a customizable site can benefit both the user and the advertiser in how they can use the content generated to better suit their needs. Now add this to a Facebook application and you really have the web working for you.
Enter Idiomag, a UK based customizable digital music magazine. You can personalize idiomag to your own taste in music and it will keep you updated with all the info on the artists and genre’s you like.
Idiomag was launched in 2006 as “a personalized digital magazine that matches quality multimedia content with the interests of the individual”
In late December 2007 idiomag announced it had added “an innovative social element to its personalized music magazine.” By embracing social media it has allowed idiomag to customize their site much more effectively for each user.
Because it is an interactive site, it uses all the info you generate to customize it specifically for you to deliver the best experience. It also enables it to target the most compelling advertising for the user
So gone are the days where you have to sift through unwanted content to find out about the band you like. With idiomag you can listen to the songs, check out the videos, share your views with your friends and read reviews. Then, if you like what you hear you can go and buy the mp3 or even concert tickets.
By using a rich media magazine format and a customization system which matches content to the profile of the reader and adapts it as each user rates the content they view, idiomag can offer an unmatched magazine experience. Idiomag also has an automated publishing system that combines content from content partners, bringing in related media for each submission. So you get information from more than one source.
What is more is that they have a Facebook application that you can add to your profile and get a more detailed view of exactly what your likes and dislikes are. This integration with Facebook allows users to get their magazines within their Facebook profile, view friends’ magazines, swap articles and view trends within idiomag users on Facebook.
Lets hope that this idea catches on in other areas and we can have less unwanted content and more relevant information.
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