No longer is it about what or how much you know. With the amount of information available on the Internet and the advent of social networking you don’t have to be an expert anymore. Well, kind of…
In short, it is not so much about what you know but more about who you know that knows what you need to know. No longer do you have to suffer from knowledge overload, rather have an encyclopedia of contacts…
For example: If you want to know about Nuclear power you no longer have to go to a library and research it. You can either Google it or you can search your network of friends to see if you know anyone or if anyone you know knows anyone who is an expert on nuclear power. There you have it, yet another use for social networking, maybe your boss will let you back on Facebook after all.
There are many social networking sites such as NING and FACEBOOK and especially Linkedin around that can help you connect to people who might know a lot more about a subject than you do. You might be able to find the information you know in a open source area if you are lucky.
Clearly it is definitely advantageous to have first-hand knowledge of a subject as it would stop you having to trawl the internet of your networks for a contact. But it is no longer imperative to be the ‘man in the know’.
So maybe it is worth investing in your social networking skills as they might help you to become the person in the know. The least that will happen is you might meet some interesting people and make a few friends.
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