It seems social networking has been going niche for quite some time now and it stands to reason, it is logical that people have had masses of friends and now they want exclusivity. The latest niche market to adopt social marketing appears to be the exclusive area of MBA graduates.
Collette Symanowitz realised this market when she graduated from her MBA last year. So she started MBAconnect “a community website for MBA graduates and current MBA students at business schools throughout South Africa”. The network is for graduates and students who not only want to keep in touch with other graduates but who also want to place their profile, network as well as debate with other graduates.
MBAconnect responds to the demands of the business schools, their students and their graduates as a whole. Many MBA schools cater only for their graduates but where MBAconnect is different is that it caters for MBA’a all over the country and from various schools.
It will be a meeting place for job hunters and job seekers of a similar caliber. A virtual ‘trade show’ of MBA’s and job opportunities for them. With MBA’s usually in higher earning brackets it is easier to monetize their value and this will be a great help in attracting advertising revenue to the site.
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