Thanks to Louise Van Rhyn from Symphonia for this reminder about the 5 P’s for Executive Development Programmes and Courses:
- Place (it needs to be a beautiful place, conducive to learning)
- Person (the people who offer the courses need to be credible, leaders in their field)
- Process (the process needs to be rooted in adult learning principles)
- Prestige (there must be some prestige associated with going – Harvard, Insead, LBS, etc)
- Pampering (the facilities needs to be beautiful – people want to feel that they have been spoiled)
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