One of my favorite writers once said; “Being the best is the enemy of being good“. By that he means that to succeed you don’t have to be the best. If you are good at what you do you can be successful. If you strive to be the best you often just end up losing. (both the plot and the race.)
It is more evident now than ever before with the amazing amount of interaction on the web. If you strive to be the best in your field you are going to be competing with a lot of others. The only way to be the best is through hyper-segmentation and even then you might have competition. It really goes hand in hand with the idea of the long tail, with the amount of information on the flattened web there is so much knowledge and you can never really know it all.
You can no longer sit around resting on your laurels, you need to be out there learning, getting it wrong, getting it right… Collaborating, learning together. It’s time to let go.
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