There have been many articles written about how traditional media (such as newspapers) are on their way out. To be honest I have always thought there will be a place for newspapers. I often enjoy sitting down with one and having a good browse, however, I have always doubted the viability of the two media co-existing well.
Recently I had an interesting experience with a newspaper… My girlfriend has a blog, The Wren Design and an online shop on Etsy and she recently had an interview she gave published in Die Burger (A South African Daily). We never expected anything much to come of it but were happy all the same.
Then, the morning of the publication, she noticed she had more readers than usual… In short her blog numbers more than doubled for that day and she made a few sales off of the publicity. It seems that people do mix well between the two mediums and just maybe old media isn’t so dead after all…
